In this episode of The Digital Marketing Minute, we talk more about the Audience-Building Tactic known as App Notifications. We also discuss:
- What the predecessor of this tactic is.
- The two steps that need to occur before you send out push notifications.
- Why the requirement for your audience's permission may be an obstacle for some types of communication objectives.
- Two types of communication objectives that may benefit from this tactic.
Listen to more episodes at: http://DigitalMarketingMinute.net