In this episode of The Digital Marketing Minute, we talk about the Audience-Building Tactic known as CPM ads. We also discuss:
- What the letters "CPM" stand for (and what it doesn't, even though people may make a mistake in thinking it is so).
- Why the number 1,000 is so critical in this form of measurement.
- A few scenarios in which a CPM ad may be a fit for your strategy.
- How this form of advertising could save you money.
Listen to more episodes at: http://CreativeStrategyTips.com/podcast