In this episode of The Digital Marketing Minute, we talk more about the Audience-Building Tactic known as CPM ads. We also discuss:
- Where you can find the first part of our discussion about CPM ads.
- What the "M" in "CPM" stands for.
- What the number 1,000 has to do with this.
- How CPM is fundamentally different from CPC ads.
- An example of how a CPM ad could be more economic than a CPC ad.
- One particular tactic that usually uses CPM metrics.
Listen to more episodes at: http://CreativeStrategyTips.com/podcast