In this episode of The Digital Marketing Minute, we talk about a cool way to generate new ideas. We also discuss:
- How the quality of successful campaigns we discussed in our previous episode should lead us to seek techniques to generate new ideas.
- What mind mapping is, and how you can apply it to your campaign creative.
- Two benefits of using this technique, which are rarely found in other idea techniques.
- How this technique can even help you structure content for a book.
- Another example of how mindmaps can be used in a very common setting in business.
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