In this episode of The Digital Marketing Minute, we talk about Loyalty Tactics. We also discuss:
- How marketing is usually thought about in terms of one small portion of the funnel, and why.
- Why business owners and decision-makers would do well by looking into other portions of the customer's journey.
- What "retention" means, and why this is important for business.
- What types of actions you can take to influence an extended purchasing behavior in your customers.
- What the end goal of Loyalty Tactics is, both from a measurable point of view, as well as an emotional perspective in your audience.
- Where to find more details about this type of tactics.
Listen to more episodes at: http://DigitalMarketingMinute.net